KAYLEE
PHERNAMBUCQ

KAYLEE PHERNAMBUCQ

Brand Strategy | Creative Design | Marketing

/ fer • nam • byook /

Creating clarity, even when complex

Brand Strategy | Design | Marketing

Brand Strategy | Design | Marketing

Creating clarity, even when complex

I’m a creative driven by clarity.

Having worked within a large university marketing structure, a client-based startup agency, and a small business team, I’ve experienced how branding shifts depending on scale and structure. Across these environments, I’ve contributed to competitive research, visual identity systems, social strategy, website redesign, advertising, and content production. Each experience has taught me how to translate strategy into cohesive execution. The case studies below reflect how I approach each challenge with intention and structure.

Portrait of a young woman with shoulder-length dark hair, blue eyes, and a nose ring, smiling and wearing a black shirt, with a simple gray background.

About me

A young woman with dark brown hair, blue eyes, and light skin, smiling and wearing a black top. She has earrings, a nose ring, and a necklace, against a neutral background.
A female Medspa worker performing a facial on a client laying down while surrounded by steam.

Case Studies

A female Medspa worker performing a facial on a client laying down while surrounded by steam.

Medspa Digital Rebrand

Led the visual and digital restructuring of a growing medspa lacking cohesive branding and platform ownership. Established a unified identity system, redesigned the website for cross-device compatibility, implemented structured content calendars, and launched Instagram advertising to stabilize and elevate the brand presence.

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