KAYLEE PHERNAMBUCQ
/ fer • nam • byook /
Brand Strategy | Design | Marketing
Brand Strategy | Design | Marketing
Creating clarity, even when complex
Creating clarity, even when complex
About me
I’m a creative driven by clarity.
Having worked within a large university marketing structure, a client-based startup agency, and a small business team, I’ve experienced how branding shifts depending on scale and structure. Across these environments, I’ve contributed to competitive research, visual identity systems, social strategy, website redesign, advertising, and content production. Each experience has taught me how to translate strategy into cohesive execution. The case studies below reflect how I approach each challenge with intention and structure.
Case Studies
Medspa Digital Rebrand & Operational Reset
Led the visual and digital restructuring of a growing medspa lacking cohesive branding and platform ownership. Established a unified identity system, redesigned the website for cross-device compatibility, implemented structured content calendars, and launched Instagram advertising to stabilize and elevate the brand presence.