UCI x OCMA Informational Video

Created and edited a short-form Instagram Reel as part of a UCI Housing campaign promoting the benefits of living on campus through accessible student experiences. The video highlighted UCI’s free shuttle transportation to the Orange County Museum of Art (OCMA), showing students exactly how to get there and what the experience is like. Originally published by UCI Housing, the Reel was later reposted by the official University of California, Irvine and Orange County Museum of Art accounts, expanding campaign reach and institutional visibility. The content contributed to over 60K views, 1,774 engagements, and 4+ days of total watch time while increasing awareness of student housing lifestyle benefits.